MGT 749 M4A - Adv Marketing Strategy & Planning

Help

Adv Marketing Strategy & Planning (MGT 749)

Term: 2024-2025 10 Fall

Faculty

Dr. Erin Nicole Hess-EscalanteShow MyInfo popup for Dr. Erin Nicole Hess-Escalante
Email address is hidden, click here to email
 
Kyle AllisonShow MyInfo popup for Kyle Allison
Email address is hidden, click here to email
 
Dr. Mark HarveyShow MyInfo popup for Dr. Mark Harvey
Email address is hidden, click here to email
Office hours:
  • Monday-Friday, 9-5 or by appointment
    		•
     
    Michelle Lee BensonShow MyInfo popup for Michelle Lee Benson
    Email address is hidden, click here to email
     
    Email all faculty members

    Description

    The Advanced Marketing Strategy and Planning course is a capstone of the marketing concentration program. The course encompasses key elements from each of the previous courses, which are utilized to develop a comprehensive marketing plan. Additionally, this course offers a deeper understanding of marketing components, including, international and ethical implications.
    Prerequisites: MGT 704, MGT 747, and MGT 748
    Offered: Online and on campus
    (Three credit hours)