Adv Marketing Strategy & Planning (MGT 749)

Term: 2023-2024 10 Fall

Faculty

	Michelle Lee BensonShow MyInfo popup for Michelle Lee Benson
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	Dr. Erin Nicole Hess-EscalanteShow MyInfo popup for Dr. Erin Nicole Hess-Escalante
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	Suzanne P ScheerShow MyInfo popup for Suzanne P Scheer
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	Dr. Mark HarveyShow MyInfo popup for Dr. Mark Harvey
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	Office hours: Monday-Friday, 9-5 or by appointment

Description

The Advanced Marketing Strategy and Planning course is a capstone of the marketing concentration program. The course encompasses key elements from each of the previous courses, which are utilized to develop a comprehensive marketing plan. Additionally, this course offers a deeper understanding of marketing components, including, international and ethical implications.
Prerequisites: MGT 704, MGT 747, and MGT 748
Offered: Online and on campus
(Three credit hours)