MGT 749 W4B - Adv Marketing Strategy & Planning

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Adv Marketing Strategy & Planning (MGT 749)

Term: 2021-2022 30 Summer

Faculty

Suzanne P ScheerShow MyInfo popup for Suzanne P Scheer
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Dr. Mark HarveyShow MyInfo popup for Dr. Mark Harvey
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Office hours:
  • Monday-Friday, 9-5 or by appointment
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    Dr. Erin Nicole Hess-EscalanteShow MyInfo popup for Dr. Erin Nicole Hess-Escalante
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    Michelle Lee BensonShow MyInfo popup for Michelle Lee Benson
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    Description

    The Advanced Marketing Strategy and Planning course is a capstone of the marketing concentration program. The course encompasses key elements from each of the previous courses, which are utilized to develop a comprehensive marketing plan. Additionally, this course offers a deeper understanding of marketing components, including, international and ethical implications.
    Prerequisites: MGT 704, MGT 747, and MGT 748
    Offered: Online and on campus
    (Three credit hours)